Social listening report for the month of January
This report contains the findings for the month of January across three topics – New Vaccines, COVID-19 and Routine Immunization, and recommendations to use the findings to drive demand generation for
Background
The Sydani team with funding from US-CDC is implementing the Listening for Impact Project to improve the coordination of Advocacy, Communication and Social Mobilization (ACSM) data through the pilot of an ACSM data hub. Social listening is a core component of the intervention designed to improve the use of social data for action.
The YouScan tool which was adopted for social listening collates posts from various social media platforms across the 36 + 1 states. The Sydani team synthesizes these social listening findings and develops reports to generate insights.
This report contains the social listening findings of January. To view full report, CLICK HERE.
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